Virtual reality can be quite a powerful marketing tool when used correctly. Various casinos around the world are now looking into VR as a way to attract more players. It is a worthwhile venture, especially when this technology makes its way to physical locations, rather than just the online gambling platform.
Boyd’s The Orleans and VR Gambling
Although it has been coming for some time now, VR is finally making inroads in the gambling industry. More specifically, one casino in Las Vegas has effectively introduced a Virtual Zone offering. As part of this effort, users can play either single-player or group-oriented VR content in terms of archery games. Anyone who beats the high score during the six-hour window will win up to $150.
Although this doesn’t sound much like gambling, the concept still holds true. Players pay to play in VR in the hopes of winning more money at the end. While there are no cards or slots involved, it is still gambling in its purest form. This offering combines the concept of skill, luck, and gambling all into an immersive project. Whether or not the general public will positively respond to this new trend, is a different matter.
With the concept of winning cash prizes still in play, interesting things are bound to happen in the future. This is just the first casino implementing VR technology at its physical location, although things may improve in the future. Betting in casinos has undergone some big changes in the past, and it seems VR is simply the next frontier waiting to be conquered in this regard.
At the same time, one has to acknowledge experiencing VR inside a casino is a bit atypical. Escaping the world for a short amount of time can be done through VR at home as well. Even so, the concept of local tournaments and cash prices certainly sounds pretty appealing. If more of these tournaments coming to casinos, things will get pretty interesting moving forward.
If you liked this article make sure to follow us on twitter @thevrbase and subscribe to our newsletter to stay up to date with the latest VR trends and news.