A lot of interesting use cases for virtual reality are coming to the surface in the UK. Brighton, a well-known UK city, is now home to a virtual reality cafe. Known as GOVR Brighton, the two entrepreneurs running the premises will try to bring VR gaming to a much broader audience. Ventures like these exist around the world and note reasonable success.
GOVR Brighton Opens its Doors
It is always good to see more entrepreneurs focus on immersive technologies. Virtual reality has a loyal following, yet struggles to gain mainstream traction. More specifically, a lot of consumers consider VR to be both too expensive and inaccessible due to the requirements in terms of space and hardware. For most common consumers, it is not an investment worth exploring at this time.
The team behind GOVR Brighton expects to make a positive impact. They are the same individuals who operate the city’s first VR Gaming Night, which took place two years ago. It eventually allowed them to turn the “gaming on demand” concept into a potentially viable business model. Their experience, in the form of organizing 18 VR gaming events in those two years, will be put to good use in this regard.
GOVR Brighton’s Mark Mansour adds:
“People can interact, play a game, have fun and enjoy a cup of coffee. VR gaming can be costly, normally companies charge about £40 an hour. We charge £15 an hour. VR gaming can also be seen as exclusive so we have games that people can sink their teeth into, including Skyrim, Fallout 4, Tilt Brush and Brighton-made MakeReal’s ‘Loco Dojo’. We encourage everyone to visit the cafe and play some games.”
A VR cafe can expose a lot of people to the concept of VR gaming. With no technical prowess required, anyone can walk into the place and have a good time in exchange for a couple of quid. GOVR Brighton aims to help bring down the entry cost of VR, which is always a worthwhile effort. This venue is not on the same scale as a VR arcade, but it will still find a large targeted audience, by the look of things.
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