• About
  • Contact
  • Privacy Policy
  • Terms and Conditions
Monday, October 6, 2025
The VR Soldier
  • Featured
  • News
  • Education
  • NEAR Protocol
  • Solana
  • Fantom
  • Yield Farming
  • Reviews
  • Press Releases
No Result
View All Result
  • Featured
  • News
  • Education
  • NEAR Protocol
  • Solana
  • Fantom
  • Yield Farming
  • Reviews
  • Press Releases
No Result
View All Result
The VR Soldier
No Result
View All Result

Google and IMAX Deal a Major Blow to the VR Movie Industry

Alex Mercer by Alex Mercer
August 24, 2018
in News
Reading Time: 2 mins read
1
TheVRSoldier IMAX GOogle VR Movies
Share on TwitterShare on Facebook

There are many possible advantages to virtual reality technology. Unlocking that true potential may be a lot more difficult than originally anticipated. Google is seemingly back out of its VR movie venture with IMAX. Not entirely surprising, as previous efforts to develop custom hardware have not been too successful.

Google and IMAX Part Ways

Back in 2016, both Google and IMAX saw a lot of merit in exploring the virtual reality movie industry. Their goal was to build new VR cameras for filmmakers and transform the movie-going experience as a whole. Google would benefit from IMAX’s experience in building such equipment. Additionally, the tech giant’s Jump platform makes it easier to create 360-degree videos.

However, those plans were apparently canceled some time ago. According to sources, Google pulled out of this project in late 2017 as the company is shifting to augmented reality. IMAX has also shut down two VR centers, as it seems this company is also steering away from virtual reality sooner or later. Not a positive sign for the industry, especially at this crucial stage.

There has been no real interest in VR movies to date. Despite filmmakers experimenting with the technology, the general public seemingly couldn’t care any less. Moreover, there is a big difference between creating a 10-minute VR experience and full-length feature movie in virtual reality. Without the necessary hardware to do so, no real changes are expected in this regard.

How this will play out for the VR movie industry, remains unclear. With big backers of the technology pulling their support, a power vacuum will be created eventually. Various startups still hold out hope for virtual reality, but general consumers are not excited about the technology just yet. Changing that perspective will be a daunting challenge.

If you liked this article make sure to follow us on twitter @thevrsoldier and subscribe to our newsletter to stay up to date with the latest VR trends and news.

Tags: GoogleIMAX
Previous Post

Virtual Reality Helps Amputees Get Accustomed to Prosthetic Limbs

Next Post

Global VR Industry Expected to top $33bn by 2024

Related Posts

NFT Market Sees Steady Growth as Sales Reach $129 Million
News

NFT Market Sees Steady Growth as Sales Reach $129 Million

October 6, 2025
Featured

MetaMask Rewards Program Targets Active Users

October 5, 2025
Featured

Ethereum Foundation to Sell 1,000 ETH

October 5, 2025
Featured

OctaFX Probe Exposes Global Fraud Network

October 5, 2025
Altcoin Season Index Soars to 76 While Bitcoin Dominance Wobbles
Featured

Altcoin Season Stalls as Uptober Hopes Build

October 3, 2025
bitcoin btc
Featured

Strategy Bitcoin Holdings Hit Record $77.4B

October 3, 2025

Press Releases

NFT Market Sees $129M Weekly Sales as BNB Chain Surges
News

NFT Market Sees $129M Weekly Sales as BNB Chain Surges

by Jordan Avery
September 28, 2025

The NFT sector continues to show resilience with sales volumes climbing 8.13% to reach $129.1 million, marking the third straight...

Read more
Ethereum Can Outshine Google Says Vitalik Buterin – Here’s How

Ethereum Can Outshine Google Says Vitalik Buterin – Here’s How

September 21, 2025
XRP Aims for $4 as ETF Buzz Heats Up: Can the Hype Hold?

XRP Aims for $4 as ETF Buzz Heats Up: Can the Hype Hold?

September 10, 2025
Bitcoin 12.8% Dip Looks More Like Flexing Than Failing

Bitcoin 12.8% Dip Looks More Like Flexing Than Failing

September 2, 2025
Whales Stack Nearly $1B in XRP – Is $4 Now on the Horizon?

Whales Stack Nearly $1B in XRP – Is $4 Now on the Horizon?

September 1, 2025
The VR Soldier

© 2024 The VR Soldier

Navigate Site

  • About
  • Contact
  • Privacy Policy
  • Terms and Conditions

Follow Us

No Result
View All Result
  • Featured
  • News
  • Education
  • NEAR Protocol
  • Solana
  • Fantom
  • Yield Farming
  • Reviews
  • Press Releases

© 2024 The VR Soldier