• About
  • Contact
  • Privacy Policy
  • Terms and Conditions
Wednesday, June 4, 2025
The VR Soldier
  • Featured
  • News
  • Education
  • NEAR Protocol
  • Solana
  • Fantom
  • Yield Farming
  • Reviews
  • Press Releases
No Result
View All Result
  • Featured
  • News
  • Education
  • NEAR Protocol
  • Solana
  • Fantom
  • Yield Farming
  • Reviews
  • Press Releases
No Result
View All Result
The VR Soldier
No Result
View All Result

Macy’s Taps VR to Improve In-store Furniture Sales

margin707 by margin707
March 20, 2018
in News
Reading Time: 3 mins read
0
Share on TwitterShare on Facebook

More and more companies are turning their attention to virtual reality as of right now. Macy’s, a well-known US brand, is now embracing this solution to sell furniture. In-store virtual reality experiences are designed to showcase room layouts in some of their locations as of right now. A very surprising turn of events, albeit one that showcases the benefits of VR as well.

The Future of VR and AR for Macy’s

It is evident any sort of store can benefit from virtual reality technology in its current form. When selling goods to customers, they have a hard time visualizing the item in their home. This is especially true when dealing with more expensive purchases, such as fridges, televisions, and even furniture. Macy’s has come up with a solution in this regard, even though they are not the only ones making strides in this regard.

More specifically, the current plan is to bring in-store virtual reality experiences to 50 Macy’s locations by the summer of 2018. Considering how the company wants to focus further on selling furniture to their clients in the coming months, it is evident embracing innovative technologies can play a big role in the process. While there is no guarantee this new project will effectively work, the concept certainly holds a lot of merit for Macy’s and others.

Speaking of which, we see a fair few other companies embrace VR and AR technology as well to sell furniture. As of right now, Ikea, Amazon, and Target are all suing either VR or AR to improve their sales figures as we speak. Macy’s, however, is using pure VR to demo furniture to customers, which is still a very different approach, all things considered. Moreover, these demos also leads to far fewer concerns when it comes to ensuring furniture fits in clients’ homes.

It seems to be a matter of time until every type of store selling physical goods will embrace VR technology in one way or another. There are many benefits to doing so, even though VR is still often considered to be a niche trend first and foremost. Whether or not Macy’s will see a higher number of furniture sales due to this development, remains to be seen. Anything is possible in this regard, as developments like these are positive for the industry as a whole.

If you liked this article make sure to follow us on twitter @thevrbase and subscribe to our newsletter to stay up to date with the latest VR trends and news.

Tags: Macy's
Previous Post

Disney’s Project Cardinal Turns Movie Scripts into VR Pre-visualizations

Next Post

MK2 Signs a Deal to Produce VR-based Cirque du Soleil Experiences

Related Posts

Can XRP Hit $5? Technicals and Whales Say Yes
Market Analysis

Can XRP Hit $5? Technicals and Whales Say Yes

June 4, 2025
bitcoin btc
Featured

K33 Begins Bitcoin Buying with 10 BTC Purchase for Treasury Strategy

June 3, 2025
Binance Beats SEC—Crypto Cheers the Legal Victory
News

Binance Beats SEC—Crypto Cheers the Legal Victory

June 2, 2025
Cardano Tanks 50% From Highs—Hope or Hype Ahead
News

Cardano Tanks 50% From Highs—Hope or Hype Ahead

June 1, 2025
Solana Price Prediction:Is the $200 Dream Dead
News

Solana Price Prediction:Is the $200 Dream Dead?

May 31, 2025
Featured

Netflix Casts Leads for FTX Drama

May 30, 2025

Press Releases

Binance Beats SEC—Crypto Cheers the Legal Victory
News

Binance Beats SEC—Crypto Cheers the Legal Victory

by Alex Mercer
June 2, 2025

Introduction From courtroom drama to crypto karma, Binance is having a moment. The SEC has officially pulled the plug on...

Read more
Bitcoin Gains Ground as Job Market Wobbles—Digital Gold to the Rescue?

Bitcoin Gains Ground as Job Market Wobbles—Digital Gold to the Rescue?

May 25, 2025
Altcoin Season Is Loading—But First, Let Bitcoin Do Its Thing

Altcoin Season Is Loading—But First, Let Bitcoin Do Its Thing

May 23, 2025
Dogecoin’s Ready to Bark Again—Could $0.30 Be the Next Fetch?

Dogecoin Ready to Bark Again—Could $0.30 Be Next

May 20, 2025
Ethereum Climbs While PEPE Reloads—Who's About to Explode

Ethereum Climbs While PEPE Reloads—Who’s About to Explode?

May 18, 2025
The VR Soldier

© 2024 The VR Soldier

Navigate Site

  • About
  • Contact
  • Privacy Policy
  • Terms and Conditions

Follow Us

No Result
View All Result
  • Featured
  • News
  • Education
  • NEAR Protocol
  • Solana
  • Fantom
  • Yield Farming
  • Reviews
  • Press Releases

© 2024 The VR Soldier