Even though the virtual reality industry continues to struggle with no improvement in sight, there are some positive developments to take note of. DreamScape Immersive, a VR startup backed by broadcast network AMC, is opening a location in Los Angeles. This is a positive sign for the company, as they will launch a VR center for consumers and corporations to enjoy.
Dreamscape Immersive has Major Plans
The current purpose of Dreamscape Immersive is two-fold. First of all, the startup wants to open VR centers across the United States. Secondly, the company is looking to make virtual reality seem more appealing to the outside world. That latter part will be the biggest challenge, as not too many companies or consumers are looking to get involved in virtual reality as of right now.
The startup’s first VR center will open its doors in December of 2018. It will offer three different VR experiences, including “Alien Zoo”, and “The Blu” Deep Rescue”. All of these ventures are designed to showcase the potential of immersive virtual reality content. Whether or not they can be successful in their mission to take this technology more mainstream, is a different matter altogether.
Despite being backed by AMC, the company has no guaranteed future. Even the likes of Viacom, IMAX, and Steven Spielberg have very high hopes for this VR startup. This is also why the company will pursue an aggressive expansion plan. Possible regions include New York, Dallas, and Columbus Ohio.
Taking virtual reality into malls and movie theatres is an ambitious goal. While this approach can expose more people to the concept of VR, it seems unlikely this will have any immediate effect on the consumer-oriented market. Even so, the change has to start somewhere, and VR centers are as good a place as any other to make big things happen.
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