K33, a digital asset brokerage based in Norway, has just made its first Bitcoin purchase under its new Bitcoin Treasury strategy. The company bought 10 Bitcoin for around SEK 10 million. This marks the beginning of the company’s long-term plan to build up its Bitcoin holdings. K33, which is listed on the Nasdaq First North Growth Market, plans to acquire a total of at least 1,000 BTC over time.
🚨 It begins. K33 has made its first Bitcoin treasury purchase, and 10 BTC is now held on our balance sheet.
This is more than a transaction. It’s the opening move in a long-term strategy rooted in conviction and operational synergies.
We’re just getting started. pic.twitter.com/EGXi0WJqnj
— K33 (@K33HQ) June 3, 2025
This first Bitcoin purchase is a big move for K33. They see this as more than just a single transaction; it’s the start of a strategy they believe in strongly. According to K33, their strategy is based on the idea that Bitcoin has a long-term place in the global financial system. The company’s CEO, Torbjørn Bull Jenssen, explained that they plan to grow their Bitcoin holdings, aiming for 1,000 BTC as a starting point.
The Bitcoin Treasury Strategy and Company’s Goals
The purchase of 10 Bitcoin is just the first step. K33 aims to increase its Bitcoin holdings in the coming months and years. They plan to scale up gradually, and eventually, they hope to hold at least 1,000 BTC. Once they reach that target, they plan to keep increasing their Bitcoin balance. This strategy is part of K33’s belief that Bitcoin will play a major role in the future of finance.
In late May 2025, K33 announced that it had raised SEK 60 million (around $5.6 million) from insiders and aligned investors. This capital raise will help fund the Bitcoin Treasury strategy. The investors included Klein Group and Modiola AS. The capital raise was done through the issuance of 150.56 million new shares and 301.12 million free warrants. If the warrants are fully exercised by March 2026, it could unlock an additional SEK 75 million.
The Growing Trend of Bitcoin as a Strategic Asset
K33’s move is part of a larger trend where more public companies are adding Bitcoin to their balance sheets. This trend is growing as more companies see the value in Bitcoin as a strategic asset. In fact, according to a report by Binance, many public companies are now choosing to allocate Bitcoin as part of their long-term strategy.
K33’s business offers crypto trading, custody, and research services to institutional clients across Europe, the Middle East, and Africa (EMEA). By holding Bitcoin directly, K33 aims to strengthen the link between its treasury assets and its brokerage business. This move will help the company cement its position in the digital asset market.
Building on a Strong Foundation
The decision to purchase Bitcoin aligns with K33’s long-term goals in the digital asset space. The firm aims to increase its presence in the market by making strategic moves like this one. By investing in Bitcoin, K33 is showing its belief in the future of digital currencies. This strategy is designed to enhance their business and help them stay ahead in a rapidly growing industry.
K33’s plan is a good example of how public companies are thinking about digital assets. The company is setting the stage for growth and building a solid foundation for the future. They are positioning themselves as leaders in the crypto space, with a focus on Bitcoin as a key part of their long-term strategy.
