Introduction
What happens when a Brazilian fintech firm mixes bold shareholder moves with a healthy dose of Bitcoin fever? You get Méliuz, Brazil’s very first publicly traded Bitcoin treasury company. And yes, they’re not just dipping their toes in the crypto pool—they’ve done a full cannonball.
Following a shareholder vote that shouted “buy the dip” in Portuguese, Méliuz picked up 274.52 BTC (roughly $28.4 million worth), adding to its original stash of 45.73 BTC. That brings their total holdings to 320.3 BTC, now valued at over $33 million. Not bad for a fintech company that used to be known mostly for cashback and coupons.
Méliuz Makes Stock Price Goes Vertical—And Bitcoin’s to Blame
So, did the market notice? Oh, absolutely. Since Méliuz started its Bitcoin treasure hunt in early March, its stock price has more than doubled—from $0.68 to $1.47. That’s a 116% climb that would make any portfolio manager raise an eyebrow.
This price surge is giving major déjà vu to MicroStrategy fans and Metaplanet watchers—companies whose shares skyrocketed when they went all-in on Bitcoin. Now, Méliuz wants a seat at that same crypto-powered stock rally table.
Executive Chairman Israel Salmen called it “a historic day” on X (formerly Twitter), proudly noting that the company’s new identity as a Bitcoin treasury firm had been approved by a “wide majority.” Spoiler: investors loved it.
From Cashback to Bitcoin Bags: A Strategic Méliuz Pivot
Méliuz isn’t just stacking sats for the memes. They’re rebranding their very DNA. According to the company, their new mission as a Bitcoin treasury firm is to “accumulate Bitcoin in an accretive way for shareholders”—which is corporate speak for “let’s buy more Bitcoin every time we make money.”
And Salmen isn’t pretending this is a one-off hype move. The company is embedding Bitcoin into its core long-term business strategy. So yes, cashback is cool—but holding digital gold is apparently cooler.
Regional Rivalries and the Bigger Global Picture
Of course, there’s always that one kid in class doing better. In this case, it’s MercadoLibre. The regional e-commerce giant currently flexes a crypto wallet with 570 BTC—worth about $59.2 million—even after topping it off with another 157.7 BTC in late March.
Still, Méliuz’s move puts it on the map in Latin America’s fast-evolving crypto economy. And they’re not the only ones making noise. New York City is relaunching its crypto agenda under Mayor Eric Adams, while Switzerland is literally thinking about putting Bitcoin in its national reserves. No big deal.
Final Take: Brazil Just Hit “Buy,” and the World’s Watching
With Bitcoin hovering around $103,600 and gaining momentum, Méliuz couldn’t have picked a flashier time to join the treasury club. The move not only boosted its stock price but also solidified its role in a growing list of companies treating Bitcoin as a strategic asset, not a speculative gamble.
So, is Méliuz the next MicroStrategy? Maybe. Maybe not. But one thing’s clear: in Brazil’s crypto scene, they’re now the ones holding the torch—and a wallet full of BTC.
