A lot of hardware manufacturers have shown a great interest in virtual reality technology. Acer is the last one to attempt and make a big impact. The company has made it clear they want to target the high-end segment first and foremost, which may not necessarily be a smart decision at this stage.
Acer’s VR Venture is Intriguing
With the current growth of VR, it is only normal major tech companies want a piece of the pie. Unfortunately, not all companies will succeed in this regard. Acer is planning to embark on a VR mission, even though the company has a lot of catching up to do. With numerous headsets on the market already, the technology giant will need to offer something unique.
As such, their strategy is a bit different compared to other companies. Acer made a positive impact at The Dubai Mall, which is now one of the world’s largest VR zones. Moreover, the company is now looking to roll out consumer-ready VR hardware. This is done through a partnership with Starbreeze, albeit it remains to be seen how this will out.
Unlike what one might expect, this venture will not focus on in-home VR hardware. Instead, StarVR – Acer’s joint venture – will focus on VR arcade hardware. With a strong focus on shopping malls, this is a very big gamble which may very well backfire. Even so, StarVR is confident this higher-end segment is worth exploring.
Making an impact in this regard will not be easy. Having more competitors in the market will benefit users and consumers alike. StarVR has higher costs, but they also deliver a lot better hardware. With a resolution of 5,000 pixels this is vastly superior to consumer-grade hardware. Even so, the commercial VR market is still in its infancy and may not even work out as most enterprises have planned.
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