AMC is one of the main broadcast networks in the United States. They are best known for The Walking Dead, one of the biggest hit series in recent years. It turns out the broadcast company still has high hopes for virtual reality. Their latest application brings The Walking Dead up close and personal. In fact, users can even experience the feeling of turning into a zombie.
AMC Embraces VR Once Again
One has to admit there is always a need for more VR content. Rather than just games, we need more apps, experiences, and visual content in general. AMC has released a new VR app, which introduces 360-degree immersive content related to The Walking Dead. Considering how this show is scheduled to start its new season soon, it will make fans of the show quite excited. There is also content for ‘Into the Badlands”, which is a nice touch.
As one would expect from any VR app, the content is strictly promotional. That approach is only normal at this point in time. Both shows are well-received by the public. However, there is no support to watch episodes in VR whatsoever. Nor will there be anytime soon, and the app will become more of a gimmick rather than anything else once the seasons have begun. That doesn’t mean people won’t enjoy it, though, as it is free of charge after all.
AMC’s EVP of Innovation Mac McKean states:
“VR is a new area, and for everyone it’s about getting into this medium, understanding and building our audience, and serving our fans the way they want to be served. This extends your experience of the show – so you can get into the world itself.”
It is not the first time AMC ventures into virtual reality, mind you. There have been two VR segments linked to The Walking Dead in the past. This app makes two new parts available, one of which features you being devoured by the undead. The other allows you to stumble around with zombies in the world of The Walking Dead. It is an interesting venture into VR, to say the very least, although one that still doesn’t utilize the full potential of what this technology has to offer. The new app is available for iOS, Android, Google Daydream, and Samsung Gear VR.
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