There are still plenty of reasons why VR technology is of great value. Although its practical use cases remain severely limited, numerous options are being explored. Online shopping experiences may very well be transformed with the help of virtual reality. A new German study confirms VR may get more buyers to conduct purchases in a store.
Transforming In-store Shopping With VR
It is not the first time a discussion arises regarding the viability of virtual reality technology in the shopping industry. Physical sales continue to plummet every single quarter, thus it is pertinent a solution is found. German researchers now confirmed there is a bright future ahead for VR in this particular segment.
Several studies have been conducted as part of this research. By developing various new floors as part of the test, students partaking in the research could buy a floor covering. One group looked at pictures on a computer, whereas the other “experienced” the offerings in virtual reality.
A further test added a social element for VR users. By letting them hear others talk about the same products it seemed to affect the students’ perception of what they were doing. Real-world shopping is a social event first and foremost, thus having a lively discussion take place can effectively influence the decision to purchase a product or service.
It turns out virtual reality is a more than useful tool to drive product sales. It gives a different sense of shopping altogether, and it can reduce any doubts regarding the viability of said product. As such, the use of VR technology within the shopping industry could very well increase exponentially over the coming years. VR is a sales tool like any other, although it remains to be seen how commonplace the option will become.
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