One of the big questions in the VR industry is which companies will succeed. Based on the recent sales figures, none of the major brands is making any significant progress. Nvidia, manufacturer of video card technology and other products, may be the dark horse in this race. It is expected the company will benefit from pursuing further opportunities in the VR industry.

Nvidia and VR Seems Like an odd Couple

To date, the number of virtual reality ventures involving Nvidia is pretty dismal. That is only normal, as the company focuses on building the necessary software infrastructure, rather than physical products and consumer-oriented services. Its latest technology will let VR evolve like never before. No one will deny virtual reality has not achieved its full potential by a long shot.

The inner workings of this new technology are extremely complicated. Suffice to say it will result in creating an interactive VR environment by using real-world videos. This is very different from rendering a brand new virtual world from scratch, which is both expensive and time-consuming for all parties involved.

Nvidia’s Bryan Catanzaro adds the following:

“NVIDIA has been inventing new ways to generate interactive graphics for 25 years, and this is the first time we can do so with a neural network. Neural networks – specifically generative models – will change how graphics are created. This will enable developers to create new scenes at a fraction of the traditional cost.”

If this venture proves to be successful, it can have a massive impact on the Nvidia stock price. To date, most companies exploring VR ventures have not seen any significant success, yet the help of Nvidia can make things move in the right direction. There are dozens, if not hundreds of potential applications to explore with this new technology, assuming anyone is willing to take the plunge.

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