Remarkable trends are materializing in the world of virtual reality. Location-based VR seems to be kicking off, and it has attracted the attention of Oculus. So much even that the Facebook subsidiary wants to invest in such location-based operations. It is the company’s mission to bring VR headsets to as many people as possible.
Oculus Unveils an Interesting Plan
No one will deny both businesses and consumers see merit in location-based virtual reality. It is a far cheaper and more accessible way of accessing virtual reality. Moreover, it is something one often engages in with friends or family, creating a social experience in the process. According to Oculus, these types of ventures will drive mass adoption of VR headsets in the future.
The Facebook subsidiary has made it clear they want to explore opportunities in location-based VR moving forward. Although no specific details have been unveiled, their desire to move in this space is apparent. During last week’s Oculus Connect conference, the firm explained they see this form of entertainment as the next logical frontier for mass VR adoption. Given the current sales figures, it is evident the industry needs a jolt sooner rather than later.
Oculus Head of Experiences Colum Slevin explains:
“We love the idea of an audience being able to go to a destination, and have an experience, and love that experience and continue that adventure at home. This is something we are working really closely with a number of partners on, how we can tie a location-based experience to an in-home experience.”
How this new venture by Oculus will pan out, is very difficult to predict. Although location-based VR is gaining popularity, it is far from an industry-wide game changer. That situation will continue to evolve over time, and it may turn out Oculus has made a crucial decision at the right time. Until more details become apparent, one can only speculate as to what the company has planned exactly.
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