Virtual reality is a booming industry for many different reasons. This is especially true where video game development is concerned. One studio, in particular, managed to sell over 100,000 copies of its VR game at a price of $20. Even though this has gone by largely unnoticed, it is evident anyone can make a big impact in this industry with some effort.
Hot Dogs, Horseshoes, and Hand Grenades
Unlike what some people may think, that is the name of the VR game developed by RUST Ltd. The game itself has pretty interesting to keep an eye on, as it lets you play a shooter with different weapons to enjoy. The game itself has never been on sale – which is remarkable, given its relatively steep price – and it has part of many VR headset bundles in the past. One would expect all of this to hurt the developers’ sales figured, but nothing could be further from the truth.
In fact, the RUST LTD team has sold over 85,000 copies of this game a while ago, which has probably risen to just over 100,000 by now. All of these sales were made through the Steam store, which is more than impressive for a game two years old. Even though Valve takes about 30% of every game sold, it has become evident the choice to use Steam has been a positive one overall.
With the Hot Dogs, Horseshoes, and Hand Grenades selling so well, one has to assume the game is unique in many different ways. It is true the guns in the game are of the highest quality. This is mainly because the team has access to the actual guns and tries to model them in VR in an accurate manner. Players are happy about the “real gun experience” rather than dealing with futuristic arms.
All of this goes to show any VR developer can make a big impact on the industry moving forward. Taking player feedback to heart is one of the reasons why RUST LTD is so successful for nearly two years. Even though the game is still officially in Early Access, their positive ratings on Steam should not be overlooked whatsoever. A very interesting success story, which is well worth paying close attention to.
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