In the United States, all major sports franchises ever established a VR presence. The only exception in this regard is professional wrestling, although that situation will come to change as well. The WWE has announced they will partner with NextVR to explore the virtual reality ecosystem in the future. Fans will be able to enjoy the content as if they were in the ring themselves. For now, the content will be limited to VR highlight recaps of select 2018 WWE events.
WWE Sees Merit in VR Highlights
In a way, it was only a matter of time until the WWE would get involved in virtual reality content. Ever since the company launched their own streaming network, the amount of content being produced has increased significantly. Fans are always looking for ways to get a more up-close and personal experience when it comes to professional wrestling. VR highlights of select 2018 WWE events will certainly allow fans to look at this sport from an entirely different angle.
For the time being, the company plans to create six VR experiences throughout 2018. Every piece of content will run for about ten minutes. It is not feature-film content by any means, but more of an experiment to see if there is an interest in this type of content. By partnering with NextVR, the company will be able to explore new opportunities in the market. All of these features will be part of the WWE Network, which can be accessed for just nine ninety-nine.
It is not the first time the WWE experiments with VR technology either. In the past, the company maintained a partnership with Samsung, but not much came of it when everything was said and done. With the recent evolution and developments in the VR space, the time is right to experiment with this technology once again. If things go according to plan, VR may even become a real revenue stream for the company.
Depending on how successful this venture is, we may very well see VR content on the WWE network on a regular basis. It’s good to see the professional wrestling company keep all options open at this point. NextVR will position around a dozen custom VR camera rigs at each event to capture the highlights of these six experiences. It’s something ordinary television would not allow fans to experience, that much is rather evident.
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