It looks like we could seen see some more immersive VR content. The Void, a location-based VR startup, announced a partnership with Lucasfilm to create a new Star Wars experience. This VR project will be coming to Disney resorts across the US, with a possible international rollout to follow. The project will be known as Star Wars: Secrets of the Empire. An interesting idea that may put VR technology on the map.
Most people will have heard of The Void before The company recently created a VR experience related to Ghostbusters, which was rather well received. That particular type of content can be accessed across the US, Canada, and Dubai. It is evident the company wants to take things one step further by focusing on Star Wars as well. The entire franchise is undergoing some major reboots and focusing on VR is a smart decision.
Major Partnership for The Void
However, there are some caveats to take into account. This will not be your average VR experience, but rather be labeled as hyper reality immersion. It remains a bit unclear what this means exactly, but if the Ghostbuster clip below is any indication, it will be quite interesting. There will be some degree of interaction in the form of wielding weapons, by the look of things. Then again, that is exactly what we would expect from a Star Wars-themed experience.
The Void is quickly making a name for itself in this sector. Their proprietary hardware, VR software, and the use of physical space makes for a very unique experience. Think of it as a combination of consumer VR and 4D movie theatres. Partnering with Disney is a big move for the startup, that much is evident. We can only hope to see more good Star Wars content moving forward. The movies are still hit-and-miss, but this experience may turn the tables in favor of the franchise once again.
After all, any VR-oriented startup would love to go in business with Disney. It is still one of the biggest players in all of tv and movie content one can think of. Moreover, they control several dozen different franchises, all of which could benefit from VR or hyper reality experiences. A big challenge lies ahead, that much is evident.
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