US Online Artwork Marketplace Uses VR to Showcase Art Pieces

It is evident virtual reality technology can be used for many different purposes. One company is using this technology to create art prints. More specifically, the company uses Samsung Gear VR technology to let viewers enter a room designed around every individual artwork. This is quite an interesting take on things, even though it doesn’t make buying artwork cheaper by any means.

Twyla Embraces VR For Art Purposes

Seeing a company use virtual reality environments to highlight its artworks is quite an intriguing development. A painting on its own doesn’t spark the imagination for everyone in the same manner when it is displayed at an auction. Seeing the artwork in a virtual room themed around this design is something art aficionados will certainly appreciate.

Users who are interested in Twyla’s artwork can visit the Austin-based startup’s exhibit. At this location, interested parties can look at particular artworks in virtual reality. This is made possible thanks to the use of a Samsung Gear VR. This is a rather immersive experience of a different kind, although one that certainly sparks the imagination. Rest assured they will not be the last art company to take this approach.

What makes this concept even more interesting is how Twyla positions itself as an online marketplace. Twyla sells licensed art prints to the masses. It is evident this company wants to embrace innovative technology as long as it can benefit their business. Using virtual reality technology is a smart decision, although it remains to be seen if it will have any impact on their business whatsoever.

One thing to keep in mind is how seeing a painting in VR does not mean it will look good on the wall in your home. However, Twyla provides customers with a $30 trial where they can have the print in their homes for 30 days Should the result not match the rest of the interior, customers can send it back to the company without problems. Art and virtual reality can make for an interesting combination, that much is certain.


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By Mark Arguinbaev

Mark is a 28 year old internet entrepreneur. He is a bitcoin enthusiast and a technology addict. He loves writing and educating readers about the newest tech trends.