Dave & Buster’s Confirms VR Ride Positively Impact Quarterly Revenue

It is very hard to find any real success stories in the VR industry. Various experiences and games have come to market, although they all struggle to note major traction. One exception in this regard is Jurassic World VR Expedition. Dave & Busters has jumped on this opportunity at an early stage, and it has paid off ever since.

Dave & Busters has Faith in VR

Bridging the gap between consumers and virtual reality technology will remain a big struggle for some time to come. Most people seemingly do not care about VR, let alone pay any money for it. Those who frequent Dave & Buster’s locations may have come across a new attraction known as Jurassic World VR Expedition. It is the biggest game launch in the company’s history to date, fueled by positive remarks by clients.

More specifically, the guest response has been very positive regarding this VR attraction. It also shows more of these attractions may come to Dave & Buster’s locations over the next few years. Nothing has been confirmed officially, but the future looks bright. The Jurassic World VR Expedition attraction has been installed at over 100 locations across the US and Canada this year.

According to the company’s quarterly earnings, this VR ride has made a “meaningful impact” in a short span of time. A second motion chair platform will be launched fairly soon, although no further details were provided at this point. It is evident the company is looking to innovate in many different ways and VR will play an integral role in the process.

Other companies are not giving up on virtual reality either. Despite the industry not gaining any real mainstream traction, there are still plenty of options and revenue streams worth exploring. Jurassic World VR Expedition is just one example of which new opportunities are waiting to be unlocked. Dave & Buster’s is optimistic this technology will improve their customers’ experience in the years to come.

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By JP Buntinx

JP Buntinx is a FinTech, VR, and Bitcoin enthusiast living in Belgium.