EA Launches New Division Which Will Develop Content for Virtual Reality

It is good to see more content creators focus their attention on virtual reality. EA is launching a new research & development division by the name of SEED. This group will effectively spend part of its time and resources on exploring VR. Or that is how people interpret it, as EA has never officially confirmed they will focus on VR moving forward.

EA Is Exploring New Technologies, Including VR?

A lot of people were caught by surprise regarding EA’s latest announcement. The company launched a new R&D division, which will experiment with new technologies. Additionally, there will be a strong focus on creative opportunities for new types of content. All of this seems to hint at virtual and augmented reality, yet EA never confirmed as much. The company seemingly likes to keep people guessing, which is not  a bad thing by any means.

When looking at the SEED website, however, it appears there is a good chance virtual reality will be on the agenda. The division is actively hiring a lot of people right now, which is to be expected. The areas of research include virtual reality, deep learning, and rendering new game worlds. It is good to see at least some degree of confirmation of how VR will be explored.

It is also quite interesting to see EA launch this new division at this time. EA Has had some good sales figures over the past few years. However, VR users will gladly welcome a company with ties to EA as well. A bigger company means more money which also means a lot more content. It will be quite interesting to see what SEED will come up with. For now, that is anybody’s guess, as the division has not given any indication whatsoever.

This also brings some much-needed competition to the VR sector. Other major developers, such as Ubisoft, are already working on VR content as we speak. EA Has been behind the curve in this regard for some odd reason. That situation has now come to change, which is a positive development. It is unclear which platforms SEED will focus on. However, it is certainly possible we will see some cross-platform content come to life in the coming years.

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By Mark Arguinbaev

Mark is a 28 year old internet entrepreneur. He is a bitcoin enthusiast and a technology addict. He loves writing and educating readers about the newest tech trends.