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Augmented Reality Presents More Opportunities Than VR, EA CEO Says

It is always interesting when the entities responsible for content feel virtual technology won’t matter anytime soon. According to Electronic Arts, it will take years before consumers will enjoy a proper VR experience. Augmented reality, on the other hand, is of greatest interest to the company. They feel there is a bigger market in this […]

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EA Launches New Division Which Will Develop Content for Virtual Reality

It is good to see more content creators focus their attention on virtual reality. EA is launching a new research & development division by the name of SEED. This group will effectively spend part of its time and resources on exploring VR. Or that is how people interpret it, as EA has never officially confirmed […]