It was only a matter of time until we saw more content streaming solutions for VR headsets. Inception, a firm based in Tel Aviv, wants to take VR headset owners inside reality tv programs, among other things. While the company wants to become the “Netflix for VR”, it is unclear if they actually live up to those expectations. After all, Netflix will further expand into VR as well, by the look of things.
Inception has Some Very Bold Plans
It is commendable to see the Tel Aviv-based firm bring more video content to the virtual reality ecosystem. As of right now, there is still very little content to be enjoyed in VR, even though things are gradually improving as we speak. With this new company attempting to make a big impact as well, things can only improve from here on out. Although it is doubtful Inception will ever become the Netflix for virtual reality in the way most people think, but the company will be successful in its own way.
For now, their goal is to focus on their brand new VR content channel. On this channel, they will introduce more VR aspects to the overall news experience. The introduction of 360-degree top Associated Press videos is one of the first orders of business, for the time being. The Inception application running this channel works across Oculus Rift, HTC Vive, Microsoft Mixed Reality, Samsung Gear, Google Daydream, iOS and Android as well.
It is also worth noting the company received $15m in funding at the end of 2017. One of their biggest backers is RTL Group, a major European television conglomerate. With RTL’s FreemantleMedia owning the rights to quite a few major television shows, it will be interesting to see how VR comes into the picture moving forward. Transporting viewers behind the scenes of popular reality TV shows is a very intriguing business model, assuming there is even any demand from viewers to be exposed to such an experience.
With more and more companies focusing on tv content for virtual reality, there is a huge market waiting to be tapped. As is usually the case when ventures like these come to market for the first time, there may be some initial bugs and a lack of engaging content as well. Only time will tell how things will work out for Inception in this regard, but they should be applauded for giving this new approach a try without any hesitation.
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