There are always interesting developments in the world of virtual reality. We have seen most major US sports franchises embrace this new technology over the past year. Intel has signed a new deal to become the exclusive VR provider for Turner’s NBA coverage. That in itself is a pretty interesting development, to say the very least. Experiencing NBA action up close and in 360-degree fashion will hopefully make more consumers excited about VR.
Intel Gets Exclusive VR Rights for NBA
We have seen multiple sports franchises embrace virtual reality in terms of broadcasting rights. The MLB may very well be leading the pack in this regard. It is good to see the NBA acknowledge this market has a lot of potential as well. Intel and Turner Sports are joining forces as part of this multi-year deal. Intel will provide VR for the NBA on TNT exclusively. This includes live content for a few NBA games, starting with the 2018 All-Star Weekend.
Although this means most broadcasts will not be available in virtual reality, it is an important first step. Intel will work with the league’s other global broadcast partners as well. There are many different opportunities waiting to be explored, that much is evident. Although not too many details were provided at this time, there is plenty of reason to be excited. It is good to see a recognized brand such as Intel get on board with the NBA in this regard.
Intel Sports VP James Carwana states:
“This unique partnership with the NBA will enable us to work with official league broadcasters, including Turner Sports, to take their broadcasts to an unprecedented level and create new ways to immerse viewers in the game. There are a lot of fans who love the game but don’t actually sit within proximity of their favorite team. How can you bring that experience to the fans? It’s envisioning yourself putting on a headset and being transported to that courtside seat.”
Intel’s VR capture system will be put to good use to record and broadcast the eligible games over the coming years. Viewers will enjoy a lifelike VR experience, although it is expected there will be a lot more improvements to make this all the more appealing. Being able to choose the point of view, for example, is something Intel is eager to explore. It is unclear if this will also relate to VOD, although it is likely this will take a lot more time to properly develop.
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