Intrusive Ads are Ruining the VR Experience for Consumers


Even though VR is far from going mainstream, it seems things will improve in the future. For now, it has become evident there are still plenty of reasons as to why this technology will not make any big impact moving forward. As one would expect, the cost of these headsets remains one of the main hurdles

The Future of VR for Consumers

It is evident getting VR headsets in into the hands of more consumers will always be a challenge. While the technology is improving as we speak, there are multiple reasons as to why consumers remain disinterested. Nearly everyone agrees the price of a proper VR headset is pretty steep right now, and may not improve anytime soon. Even though the situation is improving, the additional cost for the headset, combined with building a beastly computer, makes for a hefty price tag.

Additionally, the cheaper mobile VR headsets aren’t making the desired impact. It is evident Google is making a positive impact in this regard, but there is still a lot way to go. All of this makes it very difficult for companies to effectively market VR headsets to consumers. While it gives the opportunity to place messaging in front of eyeballs, we do not see much impact from branded content to push people over the proverbial hump.

Speaking of VR advertising, there are some interesting trends forming. Over half of the VR headset owners already block advertisements altogether, mainly because there simply are too many ads altogether.  It is certainly true the internet – as well as all other forms of content – have been infested with ads, which will ultimately have an adverse effect altogether. Most of these ads also completely irrelevant to individual consumers, which only adds more friction.

There is also a growing concern as to how some advertisements may contain malicious software or viruses. With ads taking up too much space as well, it is not hard to see why VR enthusiasts are not too pleased with advertisements. Moreover, getting rid of ads also helps speed up loading times, among other things. VR allows for a different way of interacting with brands, but it is up to these companies to unlock the secret of doing so successfully.

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  1. Sorry. I can’t make any sense of this article. Where in VR are these supposed ads appearing? I’ve never seen any. The link about VR and ad blocking was actually talking about VR users blocking ads in other digital media – not in VR.

    The headline is pure clickbait, the article is practically content-free (other than repeating things that have already been talked about ad nauseam without any critical reapprisal).

    Did someone have a deadline from their boss and some empty column inches they needed to fill?


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