It almost begins to sound like a broken record but Sony continues to dominate the non-mobile VR headset market. According to a new report, the company has sold over 2 million units worldwide. That is a pretty solid number, considering this headset is limited to owners of the PlayStation 4 only. At the same time, it also shows Sony is doing something neither HTC nor Oculus can reproduce. An interesting development, to say the least.
PlayStation VR Sales Continue to Improve
Although the PlayStation VR is only limited to owners of the Playstation 4, the vast majority of users seem to genuinely like this product. After all, Sony confirmed they sold over 70 million PS4 units around the world. Considering there are over 2m million PlayStation VR headset sales, that paints an interesting picture. Quick maths show us one in every 35 PS4 owners has a PlayStation VR headset. These numbers may not sound impressive, but they shouldn’t be ignored either.
Moreover, Sony’s closest competitors are not doing all that great right now. Both Oculus and HTC struggle to sell VR headsets. Not only are their units more expensive, they also require powerful computers to operate properly. It is an investment most people aren’t willing to make right now, whereas buying into Sony’s ecosystem is a lot cheaper and more straightforward. It will be interesting to see how this will play out in the coming years, though.
As one would expect, the sale of PS VR games is also on the rise. This is a direct result of the popularity of the VR headset, as well as the free games bundled with users’ PS+ subscription. Owners of a PS+ subscription have received one free PS VR game every month for the past quarter. This creates an added incentive to both add these free games to one’s library for later use and to simply buy a PS VR headset during a sale. it is an interesting business model which seems to pay off in spades.
It will be interesting to see what the future holds for PlayStation VR in this regard. More specifically, this growth may introduce more AAA titles to the platform in the future. There’s a bright future ahead for this industry, assuming there are sufficient users in the future. How all of this will pan out, is anybody’s guess at this point. Sony is definitely leading the charge, and they will be very difficult to dethrone.
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