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IKEA Continues its Push in VR to Build new Products

It has been coming for some time now, but IKEA continues to pay attention to virtual reality. In fact, the company is looking into three key technologies to innovate their business. Virtual reality will play a big role, alongside applications and self-driving cars. An interesting approach, although their exact impact remains undetermined. IKEA’s Digital Transformation […]

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Ikea Embraces Virtual Reality to Celebrate new Store Opening

One has to commend IKEA for embracing new technologies throughout 2017. It is rather interesting to see this company embrace both AR and VR in quick succession. More specifically, the company is working on incorporating a virtual reality for one of their new US stores. It even features a pillow toss game, which is pretty […]