It has been coming for some time now, but IKEA continues to pay attention to virtual reality. In fact, the company is looking into three key technologies to innovate their business. Virtual reality will play a big role, alongside applications and self-driving cars. An interesting approach, although their exact impact remains undetermined.
IKEA’s Digital Transformation Continues
One has to give credit where credit is due. IKEA is still a furniture giant, but their name has also been associated with so many other projects. The company wants to appeal to even more customers on a global scale in the coming years. Catering tot he digital needs of potential clients will play a big role in this regard. One could even argue IKEA is slowly becoming a tech company alongside a furniture giant.
Virtual reality technology can play an interesting role in this regard. Checking out furniture prior to effectively buying it, for example, can be an option worth exploring. Additionally, the DIY concept associated with most items can receive a healthy boost with VR as well. Proper and detailed instruction manuals may very well come to market in the future.
One of the ventures IKEA recently launched will make its mark in this regard. The Space10 research hub and exhibition space is open to designers, artists, and technologists. The role of virtual reality in this regard is still up in the air, yet most people agree the technology has tremendous potential. It is this hub which has also paid close attention to 3D printing and testing new ideas which will make the company stand out among its competitors.
Surprisingly, IKEA also sees a lot of merit in autonomous vehicles. While not directly related to VR, it is evident some of their designs and concepts will be created in a virtual environment first and foremost. IKEA’s expertise in small-space furnishing and living can result in some interesting developments for autonomous vehicles.
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